2016上海国际连锁加盟展览会

第24届上海国际连锁加盟展览会（春季）

24th Shanghai International Franchise Exhibition（Spring）

上海世博展览馆2016.4.15-4.17

Shanghai World Expo Exhibition & Convention Center Apr15-Apr17.2016

打造最具专业性的连锁行业国际大展

To create a greatest and the most professional international exhibition in franchise chain industry

中国投资加盟的首选品台

The best platform for investment and affiliate

主管单位：上海市商务委员会

主办单位：上海市商业联合会

上海连锁经营协会

上海市台协连锁加盟工作委员会

上海伊比逊会展有限公司

展会管理：上海伊比逊会展有限公司

Director ：Shanghai Municipal Commission of Commerce

Sponsor： Shanghai Commercial Association

Shanghai Chain Enterprise association

上海市台协连锁加盟工作委员会(无官网)

Shanghai Exhibition-conference co, ltd

Management：Shanghai Exhibition-conference co, ltd

组织机构Organizers

主管单位：上海市商务委员会

主办单位：上海市商业联合会

上海连锁经营协会

上海市台协连锁加盟工作委员会

上海伊比逊会展有限公司

协办单位：

台湾连锁加盟促进会

上海市中小商贸流通企业公共服务平台

上海市电子商务促进中心

上海市创业投资行业协会

上海市餐饮烹饪行业协会

上海水产行业协会

上海洗染业行业协会

上海糖烟酒茶商业行业协会

上海市副食品行业协会

国际合作：各国驻上海总领事馆

展会管理：上海伊比逊会展有限公司

Director ：Shanghai Municipal Commission of Commerce

Sponsor： Shanghai Commercial Association

Shanghai Chain Enterprise association

Shanghai Exhibition-conference co, ltd

Management：Shanghai Exhibition-conference co, ltd

Assistant:

Shanghai Public Service Platform for Small Commercial Enterprises

Shanghai Electronic Commerce Promotion Center

Shanghai Venture Capital Association

Shanghai Restaurants Association

Shanghai Fisheries Trade Association

Shanghai Trade Association of laundering and Dyeing Profession  

Shanghai Sugar Cigarette Drink Tea Association

Shanghai Non-staple Food Trade Association

International cooperation：：Shanghai States Consulate General

management：Shanghai Exhibition-conference co, ltd

展会背景Exhibition background

连锁加盟席卷全球，中国已成为连锁加盟市场增长率最高的国家，且增长势头持续上扬。随着连锁加盟法律法规的逐步完善，连锁加盟发展模式的不断发展，谁先抓住机遇，谁就将在市场竞争中占得先机！

Franchise sweep the world, china has become a country that has highest growth rate of Franchise market, and the rate of growth will be continued. With gradually improvement of franchising laws and regulations, the model of Franchise continue to rise. Who seize the opportunity; they will stay ahead of the competition in the market!

SFE上海国际连锁加盟展览会，是唯一由上海市政府部门主导的专业连锁展会。创办于2000年，迄今成功办展23届。已累计服务连锁品牌2500余家，共接待来自海内外的投资者超过50万，成功拓展种子加盟商15万家；同时亦与100多家媒体建立了深度合作关系，拥有直达800万精英人群的信息网络。

SFE Shanghai International Franchise Exhibition is the only professional exhibition led by Shanghai government. It is founded in 2000, from now, it held 23 exhibitions successfully. Serviced brands have accumulated more than 2,500，received a total of more than 500,000investors from home and abroad ,expanded franchisee 150,000successfully；Meanwhile, established a deep partnership with more than 100 medias, have a direct information network with 8000000 elites.

如今，SFE全面升级为国际性的连锁加盟展。她始终坚持市场化、品牌化运作，围绕中国经济最发达的长三角一带的区域特许加盟为先导，辐射华东、华南东部沿海经济带，不仅是国内品牌开拓华东市场的首选平台，也逐步成为众多国际品牌踏入中国市场的最佳试水渠道。从每年一届到如今每年举办春秋两届，SFE不仅成为广大投资者寻找加盟项目、决定投资方向的首选根据地，更是各连锁企业扩大品牌影响力、开拓长三角及华东市场最直接高效的招商平台，为连锁业的持续发展发挥了巨大的推动作用！

Today, SFE has been fully upgraded to an international franchise exhibition. It always adheres to market-oriented and branding operation, takes the regional franchise around Yangtze River Delta area which developing most economically in China as the lead, radiates the coastal economic belt in the eastern and south eastern of China. It is not only the most preferred platform for domestic brands to develop east China market , but also has gradually become the best trial way for many  international brands to  enter China’s market. Developing from annual session to biannual sessions in Spring and Autumn, SFE becomes the preference for a large majority of investors to seek for affiliate programs, decide the direction of investment, and it’s also the most direct and efficient investment platform for chain enterprises to expand their brand influence and to develop the market in Yangtze River Delta and the eastern of China, SFE pushes forward greatly for the development of chain industry.

SFE，中国连锁加盟行业的顶级盛会！

SFE，the top Pageant of China Franchise industry！

布展时间：2016.4.13-4.14

展览时间：2016.4.15-4.17

展览地点：上海世博展览馆（上海市浦东新区国展路1099号）

Decoration time： April 13-14, 2016

Show time： April 15-17, 2016

Venue：Shanghai World Expo Exhibition & Convention Center（No.1099,Guozhan Road PuDong New Area Shanghai）

展会亮点Exhibition highlights

打造国际化的行业展会设立多个国家（地区）展区

To build an international exhibition and set up many exhibition areas from different countries and regions

秉承“一带一路”国际经贸理念，与各国驻上海总领事馆倾情合作，开辟美国、澳大利亚、韩国、日本、香港、澳门等多个国家及地区展区；

携手上海市台协连锁加盟工委会、台湾连锁加盟促进会设立台湾品牌特展区。

n Adhering the "one help one" international trade philosophy, deeply cooperation with various States Consulate General in Shanghai, opened United States, Australia, Korea, Japan, Hong Kong and Macao and many other countries , area.

n  Hand in hand with 上海市台协连锁加盟工委会、台湾连锁加盟促进会 set up a prefecture area for well-known brands from Taiwan.

网商品牌加盟展呈现互联网+连锁加盟新模式

Network's brands franchise exhibition ,show a network vs. chain brand new mode

依托SFE上海国际连锁加盟展的优势平台而特别策划网商品牌加盟展暨网商创客大会，将“传统品牌的新拓展、新锐品牌的再沉淀”进行极佳的诠释。新老模式互为交融、相得益彰，必将成为业内又一聚焦点！

n 传统连锁品牌，立足做强门店经营，拓展网上加盟新疆域

n 新锐网商、微商品牌，利用互联网优势，拓展新渠道，借力O2O发展实体店

n 低门槛网络运营，小成本创业者的福音

n relying on Shanghai International Franchise Exhibition’s strong background planning network operators franchise exhibition and network operator“ChuangKe ”session，interpretation “traditional brand‘s heritage ，new  brand ’s reprecipitation ” complement the models of new brand and old each other, ，it  will become another focal point in the industry to bring more additional effect！

n Traditional chain Brand， based on the existing model, expand the network agents, take part in new region.

n Merging network brands: Sprout on the Internet, explore new directions, leveraging development O2O store

n low-threshold network operators, a gospel for small cost of the entrepreneurs

时尚餐饮嘉年华多元业态尽显大展风范

Fashion Catering Carnival, multiple formats create a great exhibition style

按展商类型分区集中展示，餐饮业、零售业、服务业、供应商、服务商各领风骚

n 餐饮业专区，领衔百家品牌占据半壁江山，汇聚新潮中西餐饮、特色小吃、热门甜饮品、日韩潮咖啡馆、休闲食品等时尚餐食品牌，规模空前、诱惑难挡。

n 零售业专区，超市便利店、百货精品、生鲜食品、母婴用品、化妆品、家居用品、服

装鞋帽、茶叶酒类争奇斗艳。

n 服务业专区，汇集教育培训、儿童娱乐、美容美体、家居装饰、洗衣洗染、酒店、高端定制、汽车维修美容、房产中介、健身保健、医疗服务、速递物流、家政保洁等多业态。

n 供应商、服务商专区；为连锁企业提供最先锋的新设备、新产品、新技术，咨询服务、加盟代理、服务外包，为连锁企业拓展市场保驾护航。

Concentrated display according to Exhibitor type, Catering, retail, services, suppliers and service providers leading the trend respectively

n catering area, led one hundred brands accounted for half of the hall，convergence t Chinese and Western restaurants, snacks, hot sweet drinks, Japan and South Korea tidal cafes, snack foods and other fashion brands meals, unprecedented scale,  too much temptation

n retail area, supermarket convenience stores, fine department stores, fresh food, baby products, cosmetics, household items, clothing Fitted hats, tea liquor Contests. .

n service area, pooling education and training, children's entertainment, beauty, home decor, laundry washing and dyeing, hotels, high-end custom, vehicle maintenance beauty, real estate agent, fitness health, medical services, express logistics, domestic cleaning and many other formats.

n suppliers, service providers Zone; supply  the most vanguard  new equipment, new products, new technologies, consulting services, joined the agency, outsourcing for chain enterprises, and to help to expand market escort.

主题活动Exhibition activities

l 2016连锁加盟年度奖推选活动Franchise annual awards selection

由上海连锁经营协会主办的2016连锁加盟年度奖推选活动，是长三角连锁行业最具权威性、公信力、影响力的奖项。自2006年开始，于每年春季举办一届。300余家知名品牌和优秀企业曾获此殊荣。

“Franchise annual awards selection” host by Shanghai Chain Enterprise association ,the awards is the most authoritative, credibility, influential award in chain industry of Yangtze River Delta .Since its launch in 2006, it is held once a year in spring. More than 300 well-known brands and companies have honored.

l 2016上海连锁业高峰论坛2016Shanghai chains forum

长三角连锁加盟行业领袖的峰会，“品牌与资本”专场论坛、“服务商与品牌商”互动论坛专场，成为品牌商与服务商、地产商、资本机构等上下游产业链专业人士交流洽商的绝佳平台。

Franchise industry leader summit in Yangtze River Delta 。The special forum for “Brand and Capital”, the interactive Forums “Service providers” which become the best platform for  negotiated with brands provide，service providers, providers of capital, real estate provide and other upstream and downstream industry chain professors

l 品牌路演brand roadshow

在展览同期，提供品牌商另一个展示自我风格、秀出别样特色的人气舞台，让投资者瞬间记住您！

At the same period of the exhibition, provided another popular stage - self-style brands there, show a different kind featuring, to attract investors to remember you!

l 创客融资对接会create customer financing seminar

别再为项目的启动资金发愁啦！主办方将搭建融资平台，举办创客融资推介会，邀请风险投资天使轮的风投来听你做项目推介，有好创意、好项目的展商和创业者不可错过。

Dot worry about financial problem! The organizers will set up a financing platform, creating a customer financing promotion, inviting venture capital to listen to your ideas, than achieve the promotion project, if you have good ideas, good projects you can’t miss this great choice

l 大学生创客实训营college students create customer training camp

全新升级的大学生创业支持活动！组织有创业想法的大学生组团参观展会并进行融资对接、创业指导以及创业分享；对于有创业项目的大学生，更支持其参展洽谈。

Totally new upgrade students entrepreneurial project support activities! Organize the students who have an entrepreneurial idea to join the exhibition and to help them financing docking, give them entrepreneurial guidance and entrepreneurial share; we support the students who have entrepreneurial projects to join our exhibition negotiations.

l 上海市民创业日Shanghai public business days

大众创业，万众创新！投资者找项目、找贷款、找商务合作伙伴、求政策和法务等咨询；品牌商找加盟者、找合作、求推广、和业内大拿认识交流，都不可错过与展会同期举办的“上海市民创业日”。万人对接会，创业嘉年华！

People entrepreneurship, People innovation! investors look for items ，seek loans, seek business partners, seek policy and legal consulting; brand owners look for franchisees , seek cooperation, ask for promotion， exchange of knowledge with outstanding person， you cannot miss the chance that conjunction with the Shanghai people entrepreneurship day, held the same time with our exhibition , People matchmaking, entrepreneurship Carnival!

宣传推广propagandize and popularize

政府平台推广government platform promotion

通过政府、行业协会的官网杂志推广呈现行业博览会形象，向社会各界传递强大的公信力和权威性。

Promote and presents the image of exhibition industry through government and industry associations’ official net, pass its strong credibility and authority to the society.

l 行业媒体推广industry media promotion

借助百家行业媒体实现SFE对连锁加盟全行业的覆盖！

With hundreds of media industry, achieve SFE known by franchising industry-wide!

l 公众媒体推广public media promotion

精准定位受众群体，择优势公众媒体斥资投放，360°媒体全覆盖、超大曝光量，最大化触及创业投资人群！

Precise positioning audiences, choose the best public media, 360 ° full coverage of the media, the large amount to exposure, maximizing the reach to venture capital crowd!

l 自媒体运营  self-media operations

以推介加盟创业项目、分享创业政策和加盟知识、推广展会动态为理念，旨在对大众投资者传递有价值的创业信息。

投资人大数据的先进分析和管理，为观众邀约和品牌对接提供坚实基础。

As recommend franchise project share entrepreneurship knowledge, policy and promote dynamic exhibition for an idea, aims to pass valuable business information to investing public.

Advanced data analysis and management of investment, providing a solid foundation for audiences solicitation and brand docking

观众组织Audience Organization

l 政府机构、使领馆、商会、机构投资的贵宾邀请

Invitation of VIP member in government agencies, embassies, trade association and institution investors

政府相关机构、使领馆、商会和投资机构的领导和贵宾的邀请。

government agencies、Consulates、VIP invitation of trade associations, and institutional investors

l 数据库观众精准邀请

Accurate invitation of viewers from database

各种渠道累积的有效观众数据100000人。根据不同投资能力和投资意向，针对性预告适合的项目，精准邀请参观。

Cumulate effective audience number 100 000 through various channels, according to investment’s capabilities and investment intentions, trailer for targeted projects, precise invited to visit.

l 展商客户邀请  exhibitor’s customer invitation

通过和展商的宣传资源互换，定制邀约方式，对众展商的目标客户进行邀请。

Exchange resources with exhibitors, invite their target customers

观众分析Audience Analysis

Franchise practitioners: 7.2%

Channels - distributors, resellers, derivative: 11.6%

College students: 3.4%

Associations, media organizations: 7.2%

Corporate & institutional investors: 11.5%

Personal Investment: 54.1%

Others: 5%

Looking for project 69.5%

Looking for affiliation 16.5%

Looking for Investment 13.8%

Gather information 12.0%

Purchase 9.2%

Consider to come again 3.1%

Other 3.4%